Search Engine Friendly Design

More from Searchnomics 2007, Shashi Thakur, Member of Technical Staff, Google Inc., and Paul O’Brien, Marketing Director for Zvents discuss the things you should, and the things you should not worry about when it comes to search engine friendly design.

Stuff to worry about

  • Include unique, useful content, preferably HTML
  • Include relevant and organic links
  • Think accessibility – it needs to be easy to reach with a text based browser
  • Use alt tags
  • Take care with images, flash, frames, JavaScript
  • Think aesthetics
  • Make your pages “bite size
  • Check page rendering in different browsers
  • Don’t include too many advertisements
  • Good Titles are extremely important
  • Pages need to be easily reachable
  • Don’t bury the good stuff deep within the sites

  

Stuff you shouldn’t worry about (stuff that does not affect ranking)

  • Type of server (Apache vs. IIS)
  • File types: HTML, PHP, ASP, CFM
  • AdWords and AdSense

  

Links: The Good and the Bad

  • Encourage related sites to link to you by writing unique content
  • Avoid reciprocal links for the sake of a link
  • Avoid any type of link that you have to pay for
  • Avoid link exchanges (you know the sites, you give me a link, I’ll give you one back)
  • Avoid bad neighborhoods, that is, the shady areas of the Web

  

Ugly Links vs. Pretty Links

Ugly links are long and keyword less

Good looking links are short and keyword rich

Both of these sites talk about Independence day, which do you think makes more sense to search?

http://free.ed.gov/subjects.cfm?subject_id=257

http://www.usa.gov/Topics/Independence_Day.shtml

Paul O’Brien suggests by tidying up your URL’s, you can increase your ranking in search results; he suggests getting to know Mod Rewrite.

Anchor text

When using anchor text (the text within your site that links to another page), make sure you use choose your words wisely.  Give some meaning to the words, so when search engine bots look at them, it makes some sense:

Awful Anchor Text:

Using the word “here” as the anchor text in this sentence:

“You can read more about Searchnomics 2007 here

Great Anchor Text

Using the words “Searchnomics 2007” as the anchor text in this sentence:

“Read more about Searchnomics 2007″

Related content on BlogWell that may interest you:

     See your site through different browsers

     Why does my site not appear in Google

     Tools for Search Engine Marketing

8 Responses to “Search Engine Friendly Design”

  1. Srinivas says:

    Really great… great analysis.

    I did not understand the ‘bite size’

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