- BlogWell - http://blog-well.com -
Search Engine Friendly Design
Posted By Lid On July 1, 2007 @ 5:45 pm In Site Strategy | 1 Comment
More from Searchnomics 2007 [1], Shashi Thakur [2], Member of Technical Staff, Google Inc., and Paul O’Brien [3], Marketing Director for Zvents [4] discuss the things you should, and the things you should not worry about when it comes to search engine friendly design.
Ugly links are long and keyword less
Good looking links are short and keyword rich
Both of these sites talk about Independence day, which do you think makes more sense to search?
http://free.ed.gov/subjects.cfm?subject_id=257 [7]
http://www.usa.gov/Topics/Independence_Day.shtml [8]
Paul O’Brien suggests by tidying up your URL’s, you can increase your ranking in search results; he suggests getting to know Mod Rewrite [9].
When using anchor text (the text within your site that links to another page), make sure you use choose your words wisely. Give some meaning to the words, so when search engine bots look at them, it makes some sense:
Awful Anchor Text:
Using the word “here” as the anchor text in this sentence:
“You can read more about Searchnomics 2007 here”
Great Anchor Text
Using the words “Searchnomics 2007” as the anchor text in this sentence:
“Read more about Searchnomics 2007″
Related content on BlogWell that may interest you:
See your site through different browsers [10]
Article printed from BlogWell: http://blog-well.com
URL to article: http://blog-well.com/2007/07/01/search-engine-friendly-design/
URLs in this post:
[1] Searchnomics 2007: http://www.webguild.org/meetings/2007/searchnomics/
[2] Shashi Thakur: http://www.webguild.org/meetings/2007/searchnomics/speakers.php
[3] Paul O’Brien: http://www.seobrien.com/index.php
[4] Zvents: http://www.zvents.com/
[5] alt tags: http://www.w3.org/QA/Tips/altAttribute
[6] bite size: http://www.wired.com/wired/archive/15.03/snackminifesto.html
[7] http://free.ed.gov/subjects.cfm?subject_id=257: http://free.ed.gov/subjects.cfm?subject_id=257
[8] http://www.usa.gov/Topics/Independence_Day.shtml: http://www.usa.gov/Topics/Independence_Day.shtml
[9] Mod Rewrite: http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
[10] See your site through different browsers: http://blogwell.wordpress.com/2006/10/27/see-your-site-through-different-browsers/
[11] Why does my site not appear in Google: http://blogwell.wordpress.com/2007/05/03/why-does-my-site-not-appear-in-google/
[12] Tools for Search Engine Marketing: http://blogwell.wordpress.com/2007/07/01/tools-for-search-engine-marketing/
Click here to print.
This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.