Truemors: How Guy Kawasaki built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09
Posted By Lid On December 14, 2007 @ 12:40 pm In Site Strategy, Social Web | 2 Comments
[1]
(Photo Credit: Karagos [2])
Guy Kawasaki [3] talks lessons learned, and numbers involved in creating Truemors [4] last night at PARC [5].
The Numbers
0 - Number of business plan drafts
0 – Number of pitches made to venture capitalists
7.5 – Number of weeks from registering truemors.com to launching it
4,500 – Cost of software development by Electric Pulp [6]
4,824.13 – Cost of legal fees to set up new company
399 – Cost of logo from LogoWorks [7]
1115.05 – Cost of domain registration
55 – Total number of domains registered to “surround” truemors.com at Network Solutions [8]
1.5 – number of full time employees
3 – Number of times Tech Crunch [9] wrote about Truemors
261,214 – Number of page views first day
14,052 – Number of visitors on first day
0 – marketing budget
24 – Number of years spent to make $0 marketing budget possible
405 – Number of truemors posted on first day
218 – Number of truemors deleted as junk, spam, or inappropriate on first day
3 – Number of hours before the site was hacked
36 – Number of hours before Yahoo recommended that we do not use their hosting service
29.95 – Monthly Yahoo fee
150 – Monthly break even after switching from Yahoo
2 – Number of days before Truemors was labeled the “ Worst Website Ever [10]”
246,210 – Number of page views on the day Truemors was labeled the “Worst Website Ever”
150 – Number of Google hits the week before launch
350,000 – Number of Google hits after 11 days
The Lessons:
- The blogosphere is full of angry people
- $12K goes a long way these days
- You can work with a team that is thousands of miles away
- Life is good for entrepreneurs these days
Questions? Ask in the comments
Article printed from BlogWell: http://blog-well.com
URL to article: http://blog-well.com/2007/12/14/truemors-how-guy-kawasaki-built-a-web-20-user-generated-content-citizen-journalism-long-tail-social-media-site-for-1210709/
URLs in this post:
[1] Image: http://blog-well.com/wp-content/uploads/2007/12/guykawasaki.jpg
[2] Karagos: http://www.flickr.com/photos/karagos/2042361217/
[3] Guy Kawasaki: http://blog.guykawasaki.com/
[4] Truemors: http://truemors.com/
[5] PARC: http://www.parc.com/
[6] Electric Pulp: http://electricpulp.com/
[7] LogoWorks: http://www.logoworks.com/
[8] Network Solutions: http://www.networksolutions.com
[9] Tech Crunch: http://www.techcrunch.com/
[10] Worst Website Ever: http://www.theinquirer.net/en/inquirer/news/2007/05/18/worst-website-ever-discovered
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