Business Blogging: The Blog Plan

The Blog Plan

Photo Credit: Studio Y?

In part one of the blog well series, I asked and answered the question, Should small businesses blog? – Hell yes! Today I want to take a look at the things you need to think about before you start your business blog. At the end of this post, you’ll find a link to download the blog plan – print it up, work through it, I promise, once you have a firm idea of where you are going it will be a lot easier to get there.

Stuff to think about:

  • Once you have your plan on paper, keep it close, you can refer to it, modify it, and expand on it – it is your game plan.
  • Google’s Search Evangelist Adam Lasnik, recommends allowing comments on your site to start a conversation with your visitors: “They love to ask questions and get feedback, particularly from people that are important to them – and you guys are” (Adam’s Interview). This enabling of conversation has a natural side effect – it strengthens community.
  • Matt Mullenweg, founding developer of WordPress recommends: “Get to know what others in your field are doing by reading other blogs and news; you’ll know soon enough whether you have anything useful to contribute to the blogosphere” (Chat with Matt). If you don’t know where to start, go to Technorati (blog search engine) and type in your keywords. You sell tea? Type tea and its variants in.
  • Avoid putting flashy and obtrusive advertisements on your blog.
  • Once you have a plan, don’t get complacent. Invite comments and participate in the conversation, and be flexible enough to modify the plan if change is required.

Blogs encourage communication, help establish your online presence, promote information sharing, and are contributing to the growth of the semantic (meaningful) Web.

As a result, the planning of your site’s content, design, and navigation structure is crucial to your success.

The blog plan is one of the essential elements most people miss out on when they start blogging – don’t be one of them.

Download The Blog Plan now. (PDF)

This is the second in a series on how to blog well called the Blog Well Files.  If you’ve missed the others, you can find them here:

If you found this post useful, please consider subscribing to my feed.

Tags: , ,

14 Responses to “Business Blogging: The Blog Plan”

  1. [...] Many businesses fail when it comes to blogging because they don’t spend time planning before they jump in.  Don’t be one of them.  Read the second article in the blog well series: The Blog Plan [...]

  2. Great series! I do appreciate being mentioned. Thanks, I’m glad you found my article worth including! :)

  3. Lid says:

    Thank you Michael – your compliment means a lot – and of course, you are welcome :)

  4. [...] Blog Well Files – Part 2: The Blog Plan [...]

  5. [...] Blog Well Files – Part 2: The Blog Plan [...]

  6. [...] Blog Well Files – Part 2: The Blog Plan [...]

  7. how to blog,blog,where to blog,what is blog,google voice blog,google blog search,blogger,blogging,blogging sites,gmail blog,blog websites,google blogs,blog sites,online blog,news blogs,blog software,creat a blog,starting a blog,microsoft blog,bloggin…

    [...]Business Blogging: The Blog Plan | BlogWell[...]…

  8. facebook.com says:

    Hello there! Would yοu mind if I shаre yοur blog with my facebοok gгoup?

    Thеre’s a lot of people that I think would really appreciate your content. Please let me know. Cheers

  9. Credit says:

    Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said
    “You can hear the ocean if you put this to your ear.” She placed
    the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  10. I always used to study paragraph in news papers but now as I am a user
    of net thus from now I am using net for content, thanks to web.

  11. I got this web site from my buddy who shared with me regarding this web page and
    at the moment this time I am visiting this web page and reading
    very informative posts at this place.

  12. Loans says:

    I’m new to building web sites and I was wanting to know if having your blog title relevant to your content really that crucial? I notice your title, “Business Blogging: The Blog Plan | BlogWell ” does seem to be spot on with what your blog is about however, I prefer to keep my title less content descriptive and based more around site branding. Would you think this is a good idea or bad idea? Any kind of help would be greatly appreciated.

  13. Hi, this weekend is good for me, for the reason that this occasion i am reading this
    enormous educational piece of writing here at my home.

  14. He writes articles about IT Network support and business
    IT system which are available in the site. Career Opportunities for Network Administrator or
    LAN Administrator. The obtainable resources of the network
    support are one extra significant factor.

Leave a Reply