GasPedal ^[1] along with the Blog Council ^[2] is hosting a half day event in San Jose, CA (October 28, 2008), called BlogWell: How big companies use social media.

If you’re interested in hearing how eight major corporations have dealt with blogging and social media, this is a can’t miss event.

Via case studies, you’ll learn how to:

• Create great content
• Measure ROI
• Obtain buy-in from management
• Manage legal and HR issues
• Deploy internal blogs and social media
• Blog in regulated industries
• Coordinate communications, marketing, customer service, PR, and sales
• Engage detractors and deal with negative word of mouth
• Work with an agency
• blog in a BtoB environment
• deal with blogs and corporate social responsibility

Speakers:

• John Earnhardt, Cisco Systems
• Lindsay Lebresco, Graco
• Nick Ayers, The Home Depot
• Ken Kaplan, Intel
• Hilary Weber, Kaiser Permanente
• Debbie Curtis-Magley, UPS
• Tim Collins and Ed Terpening, Wells Fargo
• Suraya Bliss, Walmart

For $200, you can’t lose.

To stay up to date, subscribe to Andy Sernovitz’s Damn, I Wish I’d Thought Of That ^[3].

Note: This event has nothing to do with BlogWell ^[4] even though it has the same name; we’re just nice like that.