Sites that use embedded video are finding that oftentimes the page is not appearing in search results, even though it is getting a lot of traffic from users that know about it.
Mark Yoshitake, YouTube and Google Partnerships, and Erick Hachenburg, Metacafe at the Searchnomics 2007 conference suggest:
- Upload content to YouTube, then re-embed using YouTube embeds
- Write a description that feeds curiosity
- Ensure you tag with accurate tags and tag lots
- Use memorable and descriptive titles
- Don’t mislead
- Get to know the industry standard
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