The Cluetrain Manifesto was written ten years ago by four great Webcelebs; Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It’s targeted at businesses that want to understand their customers better, and turns your understanding of marketing and communications on its head.
The question is whether, as a company, you can afford to have more than an advertising-jingle persona. Can you put yourself out there: say what you think in your own voice, present who you really are, show what you really care about? Do you have any genuine passion to share? Can you deal with such honesty? Such exposure? Human beings are often magnificent in this regard, while companies, frankly, tend to suck. For most large corporations, even considering these questions – and they’re being forced to do so by both Internet and intranet – is about as exciting as the offer of an experimental brain transplant.
Launched in February 2008, Blogged is a clean, fresh looking, human edited blog directory.
Once you submit your blog (free), the editors check it out, and if it passes muster, they include it. When I submitted BlogWell, it was reviewed within 24 hours.
From their about page:
Our blogs are reviewed, rated, and categorized by our editors, so you won’t have to experience the frustration of filtering through blogs that are either spam, outdated, or irrelevant.
Jennifer has put together a brilliant list that describes how to optimize your blog, and each tip takes no longer than 15 minutes (your coffee break) to implement.
Do yourself a favor and bookmark this post.
Add your blog to your email signature
Yes, many of us are lazy and don’t add a signature to our emails, whether it is because we send out emails that are totally not related to the blog, or just one of those things that has been on the to do list forever. Add a blog and a short tag line to intrigue people to visit. You never know, your daughter’s softball coach might actually be a fan of whatever you blog about and your signature just got you a new reader.