GasPedal along with the
Blog Council is hosting a half day event in San Jose, CA (October 28, 2008), called BlogWell: How big companies use social media.
If you’re interested in hearing how eight major corporations have dealt with blogging and social media, this is a can’t miss event.
Via case studies, you’ll learn how to:
- Create great content
- Measure ROI
- Obtain buy-in from management
- Manage legal and HR issues
- Deploy internal blogs and social media
- Blog in regulated industries
- Coordinate communications, marketing, customer service, PR, and sales
- Engage detractors and deal with negative word of mouth
- Work with an agency
- blog in a BtoB environment
- deal with blogs and corporate social responsibility
Speakers:
- John Earnhardt, Cisco Systems
- Lindsay Lebresco, Graco
- Nick Ayers, The Home Depot
- Ken Kaplan, Intel
- Hilary Weber, Kaiser Permanente
- Debbie Curtis-Magley, UPS
- Tim Collins and Ed Terpening, Wells Fargo
- Suraya Bliss, Walmart
For $200, you can’t lose.
To stay up to date, subscribe to Andy Sernovitz’s Damn, I Wish I’d Thought Of That.
Note: This event has nothing to do with BlogWell even though it has the same name; we’re just nice like that.
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$200 aye… better bring a pen and paper! or at least a voice recording device @_@
-Rich