GasPedal along with the Blog Council is hosting a half day event in San Jose, CA (October 28, 2008), called BlogWell: How big companies use social media.

If you’re interested in hearing how eight major corporations have dealt with blogging and social media, this is a can’t miss event.

Via case studies, you’ll learn how to:

  • Create great content
  • Measure ROI
  • Obtain buy-in from management
  • Manage legal and HR issues
  • Deploy internal blogs and social media
  • Blog in regulated industries
  • Coordinate communications, marketing, customer service, PR, and sales
  • Engage detractors and deal with negative word of mouth
  • Work with an agency
  • blog in a BtoB environment
  • deal with blogs and corporate social responsibility

Speakers:

  • John Earnhardt, Cisco Systems
  • Lindsay Lebresco, Graco
  • Nick Ayers, The Home Depot
  • Ken Kaplan, Intel
  • Hilary Weber, Kaiser Permanente
  • Debbie Curtis-Magley, UPS
  • Tim Collins and Ed Terpening, Wells Fargo
  • Suraya Bliss, Walmart

For $200, you can’t lose.

To stay up to date, subscribe to Andy Sernovitz’s Damn, I Wish I’d Thought Of That.

Note: This event has nothing to do with BlogWell even though it has the same name; we’re just nice like that.

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1 comment:

  1. 30 September 2008 18:57

    $200 aye… better bring a pen and paper! or at least a voice recording device @_@

    -Rich

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