Among the many sessions at the recent Searchnomics conference, Barbara CollWebMama CEO, along with Reid Spice of iCrossing discussed tools for search engine marketing.

Whereas Reid spoke about the advantages of using automated systems, specifically iCrossing’s proprietary system, Coll spoke about the importance of “hand managing” PPC (pay per click) campaigns, and offered a list of tools for SEM.

WebMama’s Tools for Search Engine Marketing presentation is now available on video.

In particular, Coll recommended:

www.marketleap.com to see what is being indexed

www.se-spider.com to see the links to your site

www.rexswain.com to see your site as search engines do

Note: One of my freelance gigs is for WebMama, however, this post is of my own choosing as I honestly believe the tools Barb offered are an invaluable resource for all SEM’s.

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